Swiss Graphic Design by Alki1 on Flickr.
….Herbert Leupin (1916/1999)…
(via midcenturymoderndesign)
HERBERT LEUPIN, 1916 – 1999, is one of the most successful poster artists of all time. he won over 90 awards, created about 500 posters! born in basel, suisse, he studied in paris where he was strongly influenced by his teacherPAUL COLLIN, a famous poster designer, graphic artist and stage designer, as well as collin’s strongest rival ADOLPHE JEAN-MARIE MOURON, better known as CASSANDRE. before WWII started LEUPIN returned to basel to become an independent graphic designer, and where he led the so-called BASEL SCHOOLtogether with STOECKLIN, BRUN and BIRKHAUSER to dominate swiss advertising for the next two decades.
